La Jolla Brewing Company

OUR MESSAGE TO THE WORLD

La Jolla is a community full of iconic landmarks, from the tide pools to Mount Soledad, Scripps Pier to Blacks Beach. For La Jolla Brewing Company (LJBC), we want to build upon the existing identity of La Jolla’s landmarks and pull in some of the cultural icons. Because of its ties to Prohibition, we chose to use Sunny Jim’s Cave, a hidden treasure only accessible by kayak or through a hidden underground staircase beneath The Cave Store. Only true La Jollans and some lucky outsiders know of the secret passage, which makes it a true community treasure. La Jolla Brewing Company is a natural extension of the community, where the adventurous and historical spirit of the town brings the beer to life.

OUR MISSION

Our mission is to bring La Jolla Brewing Company to a notable status among the many elite craft breweries in San Diego. With a fresh, thorough, and well-planned redesign, we intend to achieve and maintain a reputation for quality craft beer, food, wine and beverage selection, customer service, atmosphere, and management. The craft beer, food, and drink that we provide will meet the highest standards of quality, freshness, and seasonality. We will create a friendly, cooperative, and rewarding work environment that encourages long-term employment and provides opportunities for growth. With knowledge and expertise, we will keep LJBC exciting and on the cutting edge of the craft beer and hospitality industries.